For the past few days Yafiz, the clothing store where I work has been collecting money and buying at discounted prices all sorts of clothing, toiletries and nosh that soldiers need. Even the reserverists who packed the most supplies have long run out of clean socks etc. We have contacts in the IDF who transport it all to the frontlines.
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https://www.indiegogo.com/projects/help-israeli-soldiers-in-gaza
Of course this isn't unique. There are many groups collecting money and items for soldiers. What we are doing in Yafiz is convenient for many, because they are shopping in the store and in Rami Levy.
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