Last summer's war, when Lebanon (Hezbollah controls Southern Lebanon) attacked northern Israel, was never named by the Israeli Government. It was referred to as the "Second Lebanese War," but it never had an official name. That's because there never was a real Battle Plan. Israel just reacted. It never made any attempt to defeat the enemy. Words like "reduce" and "diminish" were used.
Parents of the soldiers who were killed in the war consider its namelessness an added pain and offense, especially since the government and military are referring to it as an "operation," a much lesser military "action."