That's what I thought of when I read about Reykjavik, Iceland's new mayor, Jon Gnarr. He started the Best Party as a joke, but is the joke on him or the citizens of Reykjavik?
When I was a university student, we had an assignment to write a political campaign speech with lots of cliches. I remember one of the lines I wrote. I think it's even better than Obama's "Hope" theme, which said nothing, but Americans colored it with whatever they wanted which helped him win that lop-sided landslide victory. It promised them anything, but gave them a joke.
"I want what you want."
Nu? Maybe I can get a job writing for political hopefuls...