As Ruthie Blum so perfectly described, in her Israel Hayom article the Olympic Committee, then and now, refuse to accept the truth about the attack.
Since that time, there have been repeated requests to the International Olympic Committee, mainly on the part of families of the victims, to have a regular memorial service at the games. This request has been denied again and again, on the grounds that such a commemoration might “alienate other members of the Olympic Committee.”
The Olympic Committee has always considered the attack more of an attack against the Olympics and its "ideal" rather than a terror attack against Israel. The Olympic ideal is a lie. They want themselves and the world to believe that they exist in a world of pure sport and brotherhood. Didn't the ancient Greek athletes compete stark naked?
The fact that modern Olympics, as a sports competition is nation versus nation, actually is very different from its ancient roots. The Olympic committee has always tried to whitewash the reality. If you ignore the 1972 terror attack against Israel, it never really happened. If you consider it a minor scratch on the shiny image, then that's all it was. If you don't want such a thing to happen again, then just placate the terrorist countries.
That's the Olympic way. Since today's athletes are dressed in designer gear with national logos, instead of competing in their skin of all colors, there must be a way to smudge the problems and wipe them away.
Great Britain is hosting this summer's Olympics and there isn't a country in the world with a more ambivalent attitude towards Israel. Great Britain had been entrusted with the establishment of the Jewish State. That was the "Mandate." Instead they gave a humongous portion of the land, all there was east of the Jordan to the Hashemites and declared them to the rulers and to make matters worse, they kept restricting Jewish life and immigration in the rest of the land. They helped the Arabs and invented a nation and history they called Palestine. All of this was to make it impossible for the Jewish People to have an independent country.
There's a lot of dirty stuff in history. So I'm not surprised at all of the sneaky anti-Israel stuff going on, like the British Olympic refusal to identify Israel's capital city as Jerusalem. I don't expect them to do the right thing and memorialize murdered Israeli athletes either.