The family of Hadar Goldin, HaYa"D, has been campaigning for a radical change in Israeli policy, which would Gd willing convince the Arab terrorists to return his body and that of back to Israel for a Jewish burial.
The animated video explained the situation of Hamas holding their son's remains captive while criticizing the Israeli government and their approach to dealing with the terrorist organization.......The Goldin family claims that in order for their son's body to stop being an asset to Hamas, Israel needs to stop "giving Hamas candies."(complete article)
I agree with everything the Goldin family is saying. In the meantime the movie is just in Hebrew, but I think that it's pretty easy to get the general idea just from the pictures.
There's also a facebook page in Hebrew, Hadar Sheli, My Hadar.