Read Ruthie Blum's latest article:
The Eisner paradigm
If a picture is worth a thousand words, a YouTube clip is valued at millions. This is why, in a split second, Lt. Col. Shalom Eisner – deputy commander of the Jordan Valley Brigade – turned into a world-renowned anti-hero this week.
Eisner, leading an operation to curb the activities of the “peace activists” who made up last Sunday’s “flytilla,” unwittingly became the latest casualty in the propaganda war against Israel. Caught on camera smashing the butt of his M-16 into the face of a young Danish activist, the IDF officer instantly lost the career he loved, along with the former admiration and respect he had earned as an upstanding commander. Everyone at the top, from Prime Minister Benjamin Netanyahu to Defense Minister Ehud Barak to IDF Chief of General Staff Lt. Gen. Benny Gantz, rushed to distance himself from Eisner, without so much as a “by your leave.”
The investigation into the 60-second incident, the lead-up to which lasted a full two hours, will take place. But whatever its result, Eisner’s reputation has already been broken, like his spirit and one of his fingers. (complete article)