...carefully constructed and calculated misinformation, aka lies.
The "spin" is an "after the fact" technique to turn cement into gold. It can be amazingly creative, like a snake oil salesman with a silver tongue. By the time the "spinners" finish "spinning," you can't tell north from south, right from left, nor right from wrong.
Misinformation plays with facts and faux facts to create a scene which suits the goal of the "creator." It can be done with a simple word or elaborate invention.
But, in a nutshell, it's just a fancy way of lying and/or misrepresenting facts. I'm sure it always existed. It's just that in today's instant internet etc, it's so easy to catch the lies and play the game, trading misinformation.
The Tooth Fairy is looking better all the time.
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